Research Guides: Advertising: Market Share information

Tips on Finding Market Share Data in Articles

In the search box, type in the proximity connector w/# where two terms should appear near each other but word order is not specified.

EXAMPLE

market w/5 share will retrieve articles where the word "market" is no more than 5 words away from the word "share," as in:

market share
share of market
share of the computer market
share of the United States computer market

Note: In Business Source Complete, type: market n5 share

In Factiva, type: market adj5 share

Factiva also has a subject index term market share

Market Share

ABI/INFORM Global
This database’s subject strengths are management, finance and marketing. Formulate search statement using company name and select “company/org” in the drop down field box. In the next line type market w/5 share and select “citation/document text” from the drop down menu.
Factiva
Select company index from left side. Type in company name and select correct company by clicking on the arrow. Type “and” in the search box. Select subject index from the left side. Type market share and then select that subject by clicking on the arrow. Select time frame from the drop down menu below search box. Click “Run Search”.
IBISWorld
IBISWorld provides industry analysis for over 700 U.S. industries and hundreds of global industry reports.
MarketResearch.com
Mintel Academic
(Baruch & SPS users only) Market research reports, analyst insights, and other media intelligence on numerous industries (known as “sectors”), thematic trends and consumers. Only US and UK information is provided with the Baruch subscription.
Nexis Uni
Select “News” tab. Type in company name and choose field from drop down menu (headline/lead paragraph often works); Choose operator “and”. Type in market w/5 share and select “full text” from the drop down menu.
Passport (Euromonitor)
1) Select “companies’ tab; 2.)type in company name (delete extensions); 3.) place check mark next to correct company and 4.) click “next” on bottom right side of page;5.) place check mark next to product/industry category; 6.)click “next; place check mark next to region desired; 7.)click “run search”; 8.) click “company shares” under Statistics box.
Radio Advertising Bureau
The "Instant Background" reports from RAB provide data on service industries and small business sectors and their customers. Each report contains brand and company information.
S&P NetAdvantage
Market share data can usually be found in the "Industry Surveys" located in this database.