Here are typical advertising questions with links to pages on this guide that provide pointers for answers to these questions. There are numerous sources listed throughout this guide that will address the questions, but the provided links. explanations and sources listed under each question are intended to get you started on your research.
The Advertising Age Handbook of Advertising (see link below to this ebook) describes the budgeting process and gives an overview.The chapter on budgeting begins on page 57.
For more up-to-date discussions of the topic, click on Marketing Management and then Setting Budgets in the WARC database Topics index.
This source provides an overview of the topic by one of the foremost researchers of the issue. While he discusses long and short-term effects throughout the book, chapters 21 and 25 deal specifically with the issue.
For further information, use the WARC database. EITHER mouse over on "Effectiveness, Analytics and ROI" in the TOPICS index on top and then select "Effectiveness" OR Click on "advanced search" and search "long term" as a phrase.
For current literature on the topic, use the WARC database. Mouse over "Creativity and Craft" in the Topics index on the top of the web page and then select "Humour and Jokes" or "Emotion."
Use the Business Source Complete database: into the search box type: humor in advertising. Change the drop down menu from "Select a field(optional) to: SU subject.
This book provides background research and arguments for advertising during an economic downturn.
For current literature on the topic use the WARC database (In the TOPICS section on top, mouse over "Marketing Management" and then click on "Marketing in a Recession."
Search the ABI/Inform database using the terms fast food, advertising and children to retrieve articles and studies on the topic. Narrow your search by putting these terms in the subject or abstract fields (by clicking on the appropriate field in the drop-down menu). Other databases such as Business Source Complete will have information as well. A search in our Library Catalog will retrieve books and studies on the topic.
Finding information on advertising related issues can be fun, but can also be challenging. The Newman librarians can help. We encourage you to contact us in person, by email or through chat.
Work Projects Administration Poster Collection (Library of Congress). 1940