What is the average CPM (cost per thousand) for a daytime spot or network commercial?
Refer to reference book TV Dimensions for these statistics.
Commercial and advertising placement cost varies depending upon specific advertiser and specific media outlet. However, there are sources that can provide an overview of approximate cost.
From: Television Advertising Bureau's General Glossary:
Cost-Per-Rating Point (CPP)
Used by most media planners in developing and allocating market budgets and setting rating point goals. It is defined as the cost of reaching one percent of the target audience within a specified geographic area.
|Average Cost per Spot||Cost of Schedule|
|Average Rating Point per Spot||Gross Rating Points|
Cost Per Thousand (CPM)
The cost of reaching 1,000 homes or individuals with a specific advertising message. CPM is a standard advertising measure to compare the relative cost efficiency of different programs, stations, or media.
SQAD - Company that works in partnerships with ratings agencies and provides CPP and CPM data.