Industry Analysis: An Overview

What is Market Research?

Market research firms gather competitive intelligence for their clients. Market research reports include:

  • Analysis of market trends
  • Market share and market size data
  • Distribution channels
  • Brand and product information
  • Demographics of consumers (and sometimes life style information)
  • Forecasts
  • Alternative industry scenarios


Market Research Databases

Market Research for the IT Sector

More About Gartner

Gartner is a well known technology market research and advisory firm. Popular Gartner reports include:

  • "Hype Cycles" that evaluate technologies in the current environment and forecast two, five and ten years out.
  • "Magic Quadrants" that evaluate specific companies and their competitors.

Access to Gartner is through the CUNY portal.