Research Guides: Industry Analysis: An Overview: Marketing

Databases for Marketing Info

Business Source Complete
This business news database includes industry reports from Marketline (formerly Datamonitor) . Marketline Industry Profiles cover the U.S., Europe, Asia and South America. Search by industry name and the word Marketline (change the default to "All Text").
eMarketer
Sources on digital marketing, advertising, media, and e-commerce.
IBISWorld
IBISWorld provides industry analysis for over 700 U.S. industries and hundreds of global industry reports.
MarketResearch.com
Provides reports from Fredonia, Kalorama, Packaged Facts and other market research firms. Covers consumer goods, services, technology, life sciences and heavy industry sectors. (Our subscription does not include the company reports in this database.)
Mintel Academic
Market research reports and news on many consumer products. Covers many emerging and niche industry sectors.
Passport (Euromonitor)
(Baruch & CUNY SPS users only) Global market research database covering over 200 countries and 17 economic regional groups. Provides statistics (including forecast data via the Interactive Statistical Database), strategic analysis, reports, profiles and breaking news on industries, countries, companies, and consumers worldwide.
WARC
Unique marketing information: case studies that reveal campaign strategies of leading brands; articles and best practice guides that explain the how and why of marketing challenges; market intelligence, including ad forecasts, brand profiles, conference reports and other material on top advertisers, brands and agencies; and industry news.

Find Market Share or Market Size Data

Bloomberg Professional
Access Bloomberg's industries with the command BI . Choose an industry and then "Market Share" from the menu on the left.
IBISWorld
IBISWorld provides industry analysis for over 700 U.S. industries and hundreds of global industry reports.
Mintel Market Sizes
(Baruch & CUNY SPS users only)Mintel provides global industry information and country economic data. Industry data includes market size, market segmentation, market share, and Compound Annual Growth Rate (CAGR)
Passport (Euromonitor)
Market research reports include tables with market share for both companies and brands.

What does the Company Say?

Companies often describe the competitive environment and list their top competitors in their 10-K report to the SEC. Read "Item 1. Business" or search the text of the report for the words competition or competitor.

SEC's EDGAR
The official home of EDGAR at the SEC. Companies began filing electronically with the SEC in 1994. Search full text of all filings issued since 2000.

Use Company Profiles

Many databases offer profiles of public companies that include lists of the company's top competitors. Using one of these profiles is an easy way to find the companies that are active in a particular industry.

S&P NetAdvantage
Enter company name and then choose "Peer Analysis" for a display of key competitors with their financial data, trading multiples and operating statistics. Choose "Research" for S&P Equity Research Reports and analysts' reports (if available).
Mergent Online
Open the "Competitors" tab for a list of public U.S. companies or Public global companies with the same NAICS code. Competitors can be ranked by financial variables including revenues, net income, EBITDA and others,

Screen for Competitors

If you want to build your own list of competitors based on variables like location or number of employees, use one of these databases:

Nexis Uni
Select "Find a Company" under the main search bar. Select "Create a Company List." Screen by NAICS, sales, employees, location or other variables.
Reference Solutions
Select the U.S. Businesses database. Click on the Custom Search tab. Screen by NAICS or industry name, location, size and ownership. Use this database to screen for private companies.

Baruch college | Newman Library

Industry Analysis: An Overview

What is Market Research?

Databases for Marketing Info

Find Market Share or Market Size Data

What does the Company Say?

Use Company Profiles

Screen for Competitors