Industry Analysis: An Introduction

Step 4. Determine How Companies Formulate Strategies for Growth, Improvement or to Address Problems within an Industry

Management is the practice of planning, organizing and administering the operation and strategy of an entity (a company, an organization, etc.). This includes providing & implementing direction for the organization as a whole as well as for its employees, component divisions, departments and functions.

There are four main sources of management information for an industry:

  • Management Journals
  • Trade Journals
  • Case Studies/Reports
  • Trade Associations

Management Journals

Case Studies/Organizations/Reports

Trade Associations

Associations monitor industry trends, collect industry data and promote the interests of their members.  Their publications and websites are excellent sources of industry data.

Finding Trade Associations:

Use these databases to identify the names of & in some cases, the links to trade associations:

Factiva

  1. Mouse over the Company/Markets tab on top and select "Industry"
  2. Select an industry from the list on the left
  3. Scroll down to the bottom of the page for a list of trade associations (with links to their websites)

IBISWorld:

  1. For a list of trade associations, find a relevant report.
  2. Click on "About this Industry" on the top left corner
  3. Trade Associations are listed in the "Additional Resources" section.

Search online for industry association websites:

  1. Use Google or your favorite Web search engine. Be sure to include inurl:org in your search.
  2. The following are links to lists of trade associations. No list is comprehensive but these will give you a start.

Trade Journals

Trade journals, magazines written for practitioners in an industry, cover news and offer analysis from industry insiders. They often include special issues with industry reviews, forecasts and statistical data. They also


ALSO

Look at specific trade magazine websites. There are often relevant articles that may not be included in the databases.

To find trade magazines go to:

IBISWorld

  1. For a list of trade magazines, find a relevant report.
  2. Click on "About this Industry" on the top left corner
  3. Trade Magazines are listed in the "Additional Resources" section.

OR

Google and search the industry name and "trade magazine"

Here are samples of typical trade magazine websites: