BUS 2000: How to "Shadow-A-Company"

Examine the environment your company operates in by researching its industry. Use the IBISWorld database for industry surveys (including global). Analyze consumer behavior with Mintel and read their analysis of consumer product/services industries. Research current economic conditions in the United States with Economic View.

Mintel Academic

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Mintel publishes market research reports on consumer products and services in over 15 categories including food, beauty, retail & apparel, pets, travel, and technology. Reports cover the U.S. market with some UK and European coverage.

Reports open with an Executive Summary and include sections on:

  • Market
  • Consumer
  • Brands/Products
  • Data

Reports focus on the latest hot topics and trends and feature analysis of consumer attitudes and behavior.


IBISWorld logo

Provides industry analysis for over 700 U.S. industries (as classified by NAICS codes)  plus hundreds of specialized industry reports for new, emerging and niche industries.  Global industry reports for selected industries are also available.

Reports include: industry performance & key external drivers, industry outlook & life cycle, products & markets including supply chain, competitive landscape, operating conditions and key statistics.  Major companies are identified by market share with brief profiles. Reports are updated every six months.

Economic View

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Economic View offers  U.S. economic data and financial indicators with daily analysis and monthly risk reports from Moody's Analytics. Key features include:

  • Analysis - Daily reports on the economy
  • Indicators - Data, definitions, and links to the source. Explanations of the current numbers and customizable charts
  • "Quick and Dirty Economy" - All current economic data series to download or graph.
  • U.S. Risk Matrix - Monthly 3 page report on the economy.
  • Global Business Cycle Map