Use news databases to identify industry trends and monitor current industry developments.
Industry ratios are an aggregate measure of industry performance. Publishers gather data from the financial statements of hundreds of firms to calculate industry averages.These are then used as a benchmarking tool in comparing a company's performance to that of its industry.
RMA Annual Statement Studies
Reference 2nd Floor HF5681 .B2R6
Sixteen common ratios along with balance sheet and income statements for over 600 lines of business. Data comes in six groups of sales ranges for companies earning under one million to those earning over twenty-five million.
Industry Norms and Key Business Ratios
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Ratios for over 800 lines of business. Comparison data for the industry is measured at the median, and upper and lower quartiles. Published by Dun & Bradstreet.
Industry overviews examine current market forces, analyze performance, identify recent trends, list leading companies, and provide aggregate financial data and forecasts.
Market research reports are especially useful for brand and product information including market share data, the demographics of consumers and their life style characteristics, and forecasts of market trends.
Associations collect industry data, publish surveys, monitor regulatory changes and keep their members up-to-date on industry news. Use Google or another search engine to identify association websites.