SWOT Analysis

Questions to Ask

What are the technology trends in your industry that you could take advantage of?

Could any current social trends benefit your industry?

Have any recent economic or regulatory changes affected the way your industry operates?

Do your current customers have unmet needs? If your customer base is changing, what can you offer these new customers?

Identify Consumer Trends

Use market research databases to learn about your customers and the consumer demographics of your industry.

Use Trade Association Websites

Associations collect industry data, publish industry surveys, monitor regulatory changes and keep their members up-to-date on industry news.

Use Google or another search engine to find industry association websites.

Start with Standard & Poor's NetAdvantage

Industry Surveys published by Standard & Poor's are one of the best places to begin your research on a U.S. industry. All industry surveys include:

  • Analysis of the current environment
  • Discussion of industry trends
  • Explanation of how the industry operates

Find Industry Surveys

Identify Industry Trends

Trade journals are good sources for identifying industry trends. Search using your industry name or NAICS code and combine it with keywords like "trends" or "surveys" or "outlook."