SWOT Analysis

Questions to Ask

Where is your company struggling? Where is it losing money?

Where does your company lack resources?

What are its competitors doing better? How can your company improve?

How is your company perceived by its customers or the public?

Rank the Company against its Peers

Understand Company Operations

Read articles about the company.  Use a variety of sources including trade journals and business magazines like Barrons, Fortune, and Bloomberg Businessweek. Read the latest news from the Wall Street Journal.

Analyze Company Performance

Financial analysts examine the financial performance of public companies for the investor community. Their reports identify strategic issues and evaluate companies in relation to their competition.