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SWOT is a tool for strategic analysis. It is used to analyze a company and the environment in which it operates.
SWOT stands for Strengths, Weaknesses, Opportunties, and Threats.
Information in a SWOT analysis is organized into internal and external factors:
A SWOT analysis will answer these questions:
What are the internal strengths and weakness of your company?
What are the external opportunities and threats in your industry and its environment?
Can any weaknesses be converted to strengths? Any threats into opportunities?
How can your company take advantage of strengths and opportunites?
What strategic changes can your company implement as a result of the SWOT analysis?
Several of the databases listed in this guide offer published SWOT analyses for public companies. Should you use these for your assignment?
These reports offer perspectives on a company that you might not be aware of and they can lead you to research interesting aspects of a company's operations and environment. But like all research sources, they require evaluation. The reports can be incomplete, outdated, or even factually wrong. If you decide to use them in your report or presentation, cite your source. Do not plagiarize.