Research Guides: Industry Analysis: An Overview: Market Research

Market Research Databases

Business Source Complete
This business news database includes industry reports from Marketline (formerly Datamonitor) . Marketline Industry Profiles cover the U.S., Europe, Asia and South America. Search by industry name and the word Marketline (change the default to "All Text").
eMarketer
Sources on digital marketing, advertising, media, and e-commerce.
IBISWorld
IBISWorld provides industry analysis for over 700 U.S. industries and hundreds of global industry reports.
MarketResearch.com
Provides reports from Fredonia, Kalorama, Packaged Facts and other market research firms. Covers consumer goods, services, technology, life sciences and heavy industry sectors. (Our subscription does not include the company reports in this database.)
Mintel Academic (Baruch & SPS users only)
Market research reports and news on many consumer products. Covers many emerging and niche industry sectors.
Passport (Euromonitor) (Baruch & SPS users only)
Global market research database covering over 200 countries and 17 economic regional groups. Provides statistics (including forecast data via the Interactive Statistical Database), strategic analysis, reports, profiles and breaking news on industries, countries, companies, and consumers worldwide.

Gartner
Analysis of IT markets for hardware, software, IT services, semicondutors and communications. Reports on IT issues in ten industries including education, banking, retail, healthcare and manufacturing.
FAITS (Faulkner Advisory for IT Studies)
A collection of market research reports covering industry sectors in information technology, telecommunications, and the Internet. “Marketplace Reports” analyze industry trends and name the market leaders. Details about pricing strategies and sales channels are found in the product profiles.

Gartner is a well known technology market research and advisory firm. Popular Gartner reports include:

"Hype Cycles" that evaluate technologies in the current environment and forecast two, five and ten years out.
"Magic Quadrants" that evaluate specific companies and their competitors.

Access to Gartner is through the CUNY portal.