Before You Begin
Start your research with an industry profile. It will supply background information on how the industry operates, identify industry trends, and often list the top companies in the sector.
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Learn how to:
- Focus your research topic
- Plan your research strategy
- Identify relevant sources of information
- Find and evaluate sources efficiently
Step 1. Find an Industry Profile
Industry overviews examine current market forces, analyze performance, identify recent trends, list leading companies, and provide aggregate financial data and forecasts.
- Standard & Poor's NetAdvantageThe S&P Industry Surveys cover about 50 industries of interest to U. S. investors. They include an overview of the industry, describe current issues facing the industry, analyze major industry segments, and list major companies in the industry. They describe industry specific performance metrics and include a list of trade associations, key trade journals, and government agencies.
- IBIS WorldProfiles of over 700 United States industries, including small service industries and major industry sectors. Also available are Global Industry Reports.
- Business Monitor InternationalIndustry profiles, country risk analysis, financial market reports, and company profiles with SWOT analysis. Covers 22 industry sectors in 70 global markets.
- Business Source Complete This business news database includes industry reports from Datamonitor and SWOT Analysis from Business Monitor.
- Mergent OnlineMergent covers 25 industry sectors in reports that focus on North America, Europe and the Asia Pacific regions. Each report examines the current environment for the industry and discusses major market trends.
- Business Insights: EssentialsCompany and industry information: profiles, news articles, chronologies, rankings, SWOT analyses, market share, market size, etc.
Step 2. Investigate the Competitive Environment
After you've found an industry profile and understand a little about how the industry operates, your research can follow several paths:
Identify competitors in the industry
Look for market research reports and market data
Find statistics about the industry
Read what Wall Street analysts have to say
My Profile |
 Louise Klusek, Associate Professor Contact Info Newman Library Room 229 151 E. 25th Street New York, NY 10010 Phone: 646-312-1617 Send Email Links: Profile & Guides Subject Expertise: Management, Business, International Business |
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