Company analysis contains an evaluation and examination of a company, its financial health and prospects, its management or marketing activities and its strengths and weaknesses. There are essentially three types of company analysis:
Financial Reports : Includes SWOT analysis, SEC filing sections and credit and equity research (often called Tearsheets)
: Includes SWOT analysis, SEC filing sections and credit and equity research (often called Tearsheets)
Articles: Articles can be extensive treatments of a company including case histories. Look for in-depth articles in:
Scholarly Journals: There are scholarly journals for most business disciplines (e.g., marketing, management, finance, etc.). Articles submitted for publication undergo a rigorous peer review process. Business databases such as ABI/Inform Global and Business Search Complete let you limit a search to the scholarly literature.
Trade Journals: There are numerous trade journals for each industry. Trade journals provide continuous coverage of corporate developments. Articles include company coverage that may not be found in the national business press.
A great deal of corporate information can be obtained from the SEC filings of publicly traded companies. See our guide (listed below) on SEC filings.
Look to the company's annual 10K for an in-depth overview of the company's finances and activities. In particular, look to: