Research Guides: Advertising History: Advertising History

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Admen of the 20th Century

Bartos, Rena. "Founding Fathers of Advertising Research." Journal of Advertising Research 26.1 (1986): 13. Business Source Complete. EBSCO.

Rena Bartos, herself one of the most renowned advertising researchers, interviews some of the pioneers of advertising research including Gallup, Nielsen, and Politz.

Classic Books on Advertising History

Advertising in America by Charles A. Goodrum; Helen Dalrymple
Call Number: Oversize Collection 5th Floor - HF 5813 .U6 G64 1990
Publication Date: 1990
From the earliest print ads for Ivory soap, Quaker oats and Kodak cameras, to today's ads for Polaroid and Jordache jeans, Advertising in America: the first 200 years presents an illustrated history of print advertising.
A century of American icons : 100 products and slogans from the 20th century consumer culture by Cross, Mary
Call Number: HF6161 .B4 C46 2002 4th floor
Confessions of an advertising man by Ogilvy, David
Call Number: HF 5810 .O34 A3 1988 4th floor
Edsels, Luckies & Frigidaires : advertising the American way by Atwan, Robert
Call Number: (STACK) HF5813.U6 A87 1979
Publication Date: 1979
Hidden Persuaders by Packard, Vance
Call Number: (STACK) HF 5822 .P3
ISBN: 0679500308
Publication Date: 1957
The seminal book (originally published in 1957) discussing advertising and advertising research as a form of manipulation. One of the first books to investigate "subliminal" advertising as a technique.
The Mirror Makers: A History of American Advertising and Its Creators by Stephen Fox
Call Number: HF5813.U6 F66 1984 4th floor
Publication Date: 1984
Soap, sex, and cigarettes : a cultural history of American advertising by Sivulka, Juliann
Call Number: (STACK) HF 5813 .U6 S55 1998
Publication Date: 1998

Business Librarian

Peggy Teich

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Contact:

Newman Library
Baruch College
Box H-0520
151 East 25th Street
New York, NY 10010

Subjects: Advertising, Business, Careers & Internships, Companies, Labor Studies

Notable Websites

Ad*Access Project
Images for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
Ad*Access Research Guide: Getting Started
A portal into the Ad*Access digital collection that includes links to advertising categories and subcategories and historical context.
The Advertising Century
Advertising Age chronicles the history of the advertising industry in the years from 1900 to 1999. Lists and articles outlining the 20th century's top 100 advertising campaigns, top 100 advertising people, top 10 jingles, top 10 slogans, top 10 advertising icons, and a timeline of the century's most important advertising-related events.
History of Advertising Trust (HAT)
British Trade Association charged with collecting, organizing and maintaining information, ads and other ephemera reflecting the history of British advertising.
John W. Hartman Center for Sales, Advertising & Marketing
Duke University Libraries' digital collections that promote understanding of the social, cultural, and historical impact of advertising, marketing, and sales.