Advertising History

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Vintage ad reading, "But wait...there's more!"

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Admen of the 20th Century


Bartos, Rena. "Founding Fathers of Advertising Research." Journal of Advertising Research 26.1 (1986): 13. Business Source Complete. EBSCO. 

Rena Bartos, herself one of the most renowned advertising researchers, interviews some of the pioneers of advertising research including Gallup, Nielsen, and Politz.

Logo for the TV show Mad Men.

Classic Books on Advertising History

Business Librarian

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Peggy Teich
Newman Library
Baruch College
Box H-0520
151 East 25th Street
New York, NY 10010

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