Research Guides: Careers & Internships in Advertising & Public Relations: General Career Info.

What is an Advertising/PR Job?

Occupational Outlook Handbook - Advertising, Promotions, and Marketing Managers - Career Overview
From the Bureau of Labor Statistics, the annual Occupational Outlook Handbook entry provides an overview of the job, job growth prospects, educational requirements, salary ranges and other information.
Occupational Outlook Handbook - Public Relations Managers and Specialists - Career Overview
From the Bureau of Labor Statistics, the annual Occupational Outlook Handbook entry provides an overview of the job, job growth prospects, educational requirements, salary ranges and other information.
Georgetown University Public Policy Institute - Center on Education & the Workforce
Analysis of and statistics on earnings and job placement in all fields including advertising, PR and communications. Subjects include earnings by degree (graduate & undergraduate), gender, race & ethnicity.

Are there Advertising/PR Jobs? Where are the Jobs? What are the Salary Trends?

2020 Marketing Job Trends and Salaries -

The Association of National Advertisers reports on Robert Half's annual trends report. This report is also available here for download.

Insights from 4A's Research l Where the Agency Jobs Are. 2019

Ad Age Agency Report 2019:

Growth slows, digital reaches a crossroads and agency companies regroup. Advertising Age - Agency Report 2019

Where Did All the Advertising Jobs Go? The Atlantic 2/07/2018

Diversity Report for the Advertising/Marketing Industry 2021

"This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry."

Advertising/ PR Jobs - More Employment Trend Data

2021 Salary Survey: Evidence of Progress
Daniels, C. (2021). 2021 SALARY SURVEY: Compensating for a crisis. PRWeek (U.S. Edition), 24(2), 38–40.
Ad Age's Annual Best Places to Work
For more information from this January 11, 2021 issue, search the journal and journal issue in ABI/Inform and browse the articles.
CollegeGrad.com - Advertising, Promotions, and Marketing Managers
Job descriptions, data and miscellaneous information about the job market.
Job Outlook/Forecast for Advertising, Promotion and Marketing
From: U.S. Bureau of Labor Statistics, Employment Projections
Job Outlook/Forecast for Public Relations Managers and Specialists
From: U.S. Bureau of Labor Statistics, Employment Projections
Patel, Sahil. "Business News -- Media & Marketing: Ad Industry Renews Push for Diversity." Wall Street Journal, Jun 22, 2020. ProQuest
2020 Marketing Job Trends and Salaries
Association of National Advertisers report.
Hiring Trends Marketers Need to Know for 2022
Association of National Advertisers reports on Robert Half's analysis of job trends. Report is available here for download.

How Do I Get an Advertising/PR Job?

American Advertising Federation: "Find the Job"
Articles and videos with job seeking tips for those looking for a career in advertising.
Help Wanted
Johnson, B. (2018). Help Wanted. Advertising Age, 89(18), 0005.
How to Stand Out as a Marketing Job Applicant
GIMBEL, T. (2017). How to Stand Out As a Marketing Job Applicant. Marketing News, 51(2), 61–62.
The New Rules of Networking
Porterfield, Hanna. “The New Rules of Networking.” Public Relations Strategies & Tactics, vol. 1, no. 12, Dec. 2018, p. 21.

What Do Employers Look For?

Determinants of 21st-Century Skills and 21st-Century Digital Skills for Workers: A Systematic Literature Review. Sage Open, vol. 10, no. 1, 2020. ProQuest

Identifying Critical 21st-Century Skills for Workplace Success: A Content Analysis of Job Advertisements. Educational researcher 49.2 (2020): 80–89

The Key Attributes Employers Seek on College Graduates’ Resumes - April 2021
Published by the National Association of Colleges and Employers
Professionalism in the Workplace - Center for Professional Excellence, York College of Pennsylvania
York College's study of traits that employers look for when hiring recent college graduates. Though older, this is a must-read!