The MarkLab is where the academic discipline of marketing merges with professional marketing resources. The lab is a faculty-directed, student-run resource center that supports student learning in the areas of marketing, advertising, digital marketing, and marketing research.
CREDIT COURSES:
MKT 5150 Advertising Campaigns I: Ad Competition
3 hours; 3 credits
This course is designed as the capstone class for the Advertising and Marketing Communications specialization. It is intended to give students comprehensive and fully realistic experiences in the development of promotional campaigns for actual organizations. Students are expected to conduct analyses of the situation confronting an organization; develop marketing communications and media objectives; conceive and plan creative and media strategies in various promotional areas; propose systems for evaluating campaign effectiveness; and present recommendations in both oral and written form.
Prerequisite: MKT 3520
MKT 5151 Advertising Campaigns II : Ad Competition
3 hours; 3 credits
This is the second semester of the capstone course for Advertising Majors. Your work in the first semester has laid the groundwork for your further participation in the National Student Advertising Competition (NSAC).
Prerequisite: MKT 5150
Public Relations Student Society of America (PRSSA) - Bateman Case Study Competition
"The Bateman Case Study Competition originated in 1973 as a national case study allowing PRSSA members to exercise the analytical skills required for public relations problem solving."
