Mintel Academic: How to Search

Mintel's Interactive Databook

Databooks contain Mintel's consumer surveys. Find all survey questions and their responses broken out by demographic segments (age, gender, race, location, etc.) View responses in graph/chart form or download all data into Excel.

All the tables and graphs from Mintel reports are available in the Databooks and can be downloaded into Excel or shared with a link.

Download or Export Data

Users must create individual accounts in Mintel to download or export data.

Search All Databooks

To browse or search all Databooks open Consumer Data from the Analytics tab on the home page.

How to Search

Open a Report to view the Interactive Databook.

Mintel Databook

Choose a Survey Question. Then view or download response data in a table or graph.

Choose "Explore Demographics." Then customize your table or graph with responses broken out by demographic segments (age, gender, race, location, etc.)

Choose a question from the Databook

 

View Data in a Chart. Download or share a link.

share a graph from the Databook