1. Search multiple databases. You never know which newpaper or magazine will cover your company.
2. Search local and regional news. Look for the company's hometown paper.
3. Search for news about company executives. Often private companies are closely identified with their CEO.
4. Search trade journals and industry newsletters. Look for information about the conpany's products or brands.
Trade journals, magazines written for practitioners in an industry, cover news and offer analysis from industry insiders.
They often include profiles of companies too small, too new, or too industry specialized to be covered in the national press.
Search any of our top business news databases to find articles from trade journals.