Establish a baseline of information about a company by examining what the company says about itself on its website, in its annual report, SEC filings and press releases.
All U.S. public companies must file an annual report, Form 10-K, with the Securities and Exchange Commission (SEC). In the “Business Overview” section of the 10-K, companies discuss their competitive environment. In the “MD&A” section, they discuss their financial condition and risk factors that might affect company performance.
Financial analysts from banks or independent research firms examine the financial performance of industries and key public companies. They identify strategic issues as well as provide financial forecasts and investment advice.