Start your research with a company profile from one of these sources:
Companies are not required to report the results of divisions or subsidiaries. They are required to report results of any grouping of products or services that represents 10% or more of total revenues, assets or income. Companies define these groupings and report the results in the 10-K report.
Companies typically define their business in the opening section of their 10-K report. In this report you can expect to find:
Read articles about the company. Use a variety of sources including trade journals and business magazines like Forbes, Fortune, and Bloomberg Businessweek. Read the latest news from the Wall Street Journal.
The company itself often offers details of its strategy. Here are some places to look for this information:
The 10-K Report - Read Item 1 - Business
The Annual Report - Read the Chairman's Letter to the Shareholders
The Earnings Call - Find these on the Investor Relations page of the Company website
News from Factiva - Search with the subject: Plans/Strategy
Interviews with the CEO - Search Factiva, Business Source or ABI/Inform
Reports from bank analysts are especially useful for financial analysis and forecasts. Reports can also be event-driven and analyze mergers, spin-offs, management changes and other strategic issues.