Data that define what the company is. These data include facts about what the company does, its brands, sales and other financial facts, as well as where the company is located and the names of principle officers.

LOOK ONLINE FOR A COMPANY'S CORPORATE WEBSITE:

• Look for the "about" page or Click on the "investor relations" page(s). 
• A company's mission or value statement is often found in "Letter(s) to Shareholders. These can often be found here.

GO TO THE SEC'Ss EDGAR full-text search page.

• Be sure to click +more search options
• type mission in the first search line.
• type the company name (omit Co, Corp, Inc etc.).
• refine your date range.

SEARCH FOR ARTICLES THAT MENTION/DISCUSS A COMPANY'S MISSION/VISION/VALUES STATEMENT. TWO GOOD DATABASES TO USE ARE:

• ABI/Inform
• Business Source Complete

OTHER SOURCES FOR MISSION STATEMENTS:

• https://tomislavhorvat.com/mission-statement-examples/
• https://alessiobresciani.com/foresight-strategy/51-mission-statement-examples-from-the-worlds-best-companies/
• https://www.slideshare.net/openinnovation/visions-missions-of-fortune-global-100