Skip navigation

BUS 1011: Company Analysis

Resources for the "Shadow a Biz" assignment.

What's in This Guide

This guide is designed to be used for the BUS1000  "Shadow a Biz" project.

Company Basics

How to find the company's mission statement, history, strategy and business operations.

Financial Analysis

How to find financial data about the company from SEC filings. How to chart stock prices.

Competitive Environment

How to find the company's key competitors and their market share

Industry Trends

Search databases for industry surveys and news on industry trends,

Economic Environment

How to find key economic indicators and forecasts.

Ethical Issues

Use databases and website to measure environmental and social sustainability.

Current Events

Search the Wall Street Journal and key business databases for company news.

SWOT Analysis

Find a published SWOT or write your own SWOT analysis.