The Industry - Industry surveys supply background information on how the industry operates, identify industry trends, and often list the top companies in the sector. Market research offers data on market share, distribution channels, brands and consumer demographics.
The Competition - Identify the key players in the industry. Find company profiles, financial data and analysis.
The Environment - Read about issues related to the economic, regulatory, social, technological and global conditions of the industry.
News - Business magazines, newspapers and trade journals are key sources for identifying industry trends and keeping up-to-date on the latest industry happenings.
Room Supply - measured by new construction and new rooms added
The Census Bureau publishes a monthly press release on the Value of Construction Put in Place.
Revenues - measured by rates charged and RevPAR
Average Daily Rate is the average rate charged for rooms occupied during a period.
RevPAR, revenue per available room, is calculated by multiplying the average room price by the number of rooms available, by the occupancy rate. this takes into account the cost of rooms available but not occupied.
Occupancy Rate is the percentage of hotel rooms occupied during a period.
Property Value - measured by the capitalization rate
Capitalization Rate is the average weighted rate of return from hotel property.