Parent, Subsidiary or Brand?
Researching a company you know nothing about? Use the Corporate Affiliations database to:
- identify the company (public or private)
- see its family tree
- find a list of its products and brands.
- Corporate AffiliationsDirectory of public and private companies and their subsidiaries, affiliates, divisions and joint ventures, both in the United States and abroad.
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Have a Brand Name?
Search for the company that owns a brand name in this database.
- Advertising Red BooksProfiles of U.S. and international companies with annual ad spending over $200,000.
How to Research a Private Company
Private company research can be challenging and often requires looking for information in many places. Be creative and consider the research strategies outlined in this guide.
- Use the company website
- Find a company profile
- Search the news
- Check for a financial report.
What Is a Private Company?
Key characteristics
- have no publicly traded shares
- may have shareholders and issue shares but these shares are not traded on an exchange
- not regulated by the Securities and Exchange Commission (SEC)
- do not have to file financial reports or make information about their operations available to the public
- often discourage any type of press coverage
Other characteristics
- while many are small, family-owned businesses, quite a few are large and well known companies
- some are start-ups funded by private equity firms
- some are distressed companies that have been "taken private"
Private companies you might have heard of
- Chrysler
- Mars candy
- Toys "R" Us
- Bloomberg
- Harrah's
My Profile |
 Louise Klusek, Associate Professor Contact Info Newman Library Room 229 151 E. 25th Street New York, NY 10010 Phone: 646-312-1617 Send Email Links: Profile & Guides Subject Expertise: Management, Business, International Business |
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