Need More Help
Need more help with company or industry research? Use one of these guides:
Industry Analysis - Resources for analyzing the competitive environment in an industry.
SWOT Anaysis - How to research a company's internal and external environment.
Corporate Reporting - A guide to annual reports, 10-K's and other SEC filings.
Corporate Finance - A guide to analysing the financial structure of public companies.
BPL5100 Business Policy - Tips and research tools for your BPL presentation.
Make an Appointment to Get Help
Any student or group of students can schedule a research consultation by completing this form. We will call or email you to set a date and time.
Learn how to:
- Focus your research topic
- Plan your research strategy
- Identify relevant sources of information
- Find and evaluate sources efficiently
I enjoyed meeting many of you on my visit to your classes this semester. This guide builds on the work we did in class and identifies specific resources for researching hotels and the lodging industry.
If you'd like me to meet with your team for a consultation, let me know and we'll schedule an appointment. You can also Email me your questions.
If you prefer, stop by the reference desk or use the Newman Library's Ask a Librarian service to chat with a librarian (24/7/365).
What's in This Guide
The Industry - Industry surveys supply background information on how the industry operates, identify industry trends, and often list the top companies in the sector. Market research offers data on market share, distribution channels, brands and consumer demographics.
The Competition - Identify the key players in the industry. Find company profiles, financial data and analysis.
The Environment - Read about issues related to the economic, regulatory, social, technological and global conditions of the industry.
News - Business magazines, newspapers and trade journals are key sources for identifying industry trends and keeping up-to-date on the latest industry happenings.
Getting Started with Lodging Industry Research
Hotels magazine ranks the top hotels in its annual Giants Report.
The American Hotel & Lodging Association is the industry trade association.
Deloitte offers reports on the Travel, Hospitality and Leisure industries.
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