Research Guides: BUS 2000: Company Analysis: Competition

What does the Company Say?

Companies often describe the competitive environment and list their top competitors in their 10-K report to the SEC. Read "Item 1. Business" or search the text of the report for the words competition or competitor.

You can find the 10-K report on the Investor Relations page of the company's website or at the SEC's EDGAR database.

SEC's EDGAR
The official home of EDGAR at the SEC. Companies began filing electronically with the SEC in 1994. Search full text of all filings issued since 2000.

Find Market Share or Market Size Data

Gale Business: Insights
Company and industry information: profiles, news articles, chronologies, rankings, SWOT analyses, market share, market size, etc.
Statista
Data on companies, industries and consumers from sources including government agencies, market research, trade organizations, consultants and business publishers. All tables and charts can be downloaded.
Passport (Euromonitor)
Market research reports include tables with market share for both companies and brands.

Find the Company's NAICS code

NAICS (pronounced "nakes", rhymes with "snakes") codes are used by the government and publishers to organize and present industry data.

NAICS codes classify establishments based on similar processes or means of production. Codes use a two to six digit level of detail, from broad sectors like manufacturing and retail (2-digit codes) to individual industries (6-digit codes).

31 - Industry Sector - Manufacturing

311- Industry Sub-sector – Food Mfg

3111- Industry Group – Animal Food Mfg

311111- Industry –Dog & Cat Food Mfg

NAICS - North American Industry Classification System
Type in the industry name or keyword to find a NAICS code.
Type in a NAICS code to find an industry definition.

Find Competitors

Many databases offer profiles of public companies that include lists of the company's top competitors. This is a fast and easy way to find similar companies.

S&P NetAdvantage
Current and past stock prices, annual reports, SEC and Canadian SEDAR filings for publicly-traded companies; industry surveys; analyst reports; private company, and US and international markets information and data for research and analysis. If you're unable to login, try clearing your browser cache and using our link again.