Research Guides: Advertising: Databases and Websites

Glossaries and Dictionaries

Advertising Overview - Introduction

AdText
ADText is an online interdisciplinary curriculum, published by the ANA Educational Foundation and open to all. It strengthens the AEF mission of enriching the understanding of advertising and its role in society.

Library Databases

ABI/INFORM Global Find articles from trade journals and magazines, scholarly journals, and general interest magazines covering accounting, advertising, business, company information, industry Information, management, marketing, real estate, economics, finance, human resources, and international business.
Business Source Complete Rich source of advertising and marketing trade publications and academic journals, some of which go back 50 and more years. A number of unique media sources can be found here. This is a good place to look for analytical articles and profiles of advertising concepts and topics. Indexing can be inconsistent, but be sure to check all the indexed terms and read a bit of the articles for alternate terms (e.g., product placement and embedded advertising).
eMarketer Sources on digital marketing, advertising, media, and e-commerce.
J. Walter Thompson: Advertising America Publications, reports, research, memoranda, correspondence, meeting minutes, creative briefs, scripts, speeches, newsletters, artwork and advertisements created by the staff of the advertising firm J. Walter Thompson.
Factiva Amazingly comprehensive database that allows for both free text searching and coded searching. Scope is international and contains a lot of unique sources from the following: * Industry Newsletters * Industry Journals * Local Papers * Trade, Marketing & Advertising Journals & Magazines
Nexis Uni Many domestic and international magazines, newspapers, trade journals and newsletters. For Market Share searches: Type in company/product name and choose field from drop down menu (headline/lead paragraph often works); Choose operator “and”. Type in market w/5 share and select “full text” from the drop down menu. Use “News, all” since share data can be found in trade, business, news magazines or newspapers. Select time frame.
Radio Advertising Bureau To access RAB, please ask a librarian at the reference desk for a password. You will then need to create your own login. Industry data and reports for those industries that use radio as an advertising platform.
WARC Unique marketing information: case studies that reveal campaign strategies of leading brands; articles and best practice guides that explain the how and why of marketing challenges; market intelligence, including ad forecasts, brand profiles, conference reports and other material on top advertisers, brands and agencies; and industry news.

KnowThis.com

KnowThis.com
Created by a marketing professor and a business librarian, this site collects information from secondary sources on marketing and media. Select a category from the left side of the page for a listing of articles and recently published information. KnowThis even has a page on how to properly cite information from the site!

Advertising Organizations

Advertising Educational Foundation
Not-for-profit organization, funded by the industry, to support the academic study of advertising.
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Click "On-Campus" for scholarly and academic subject material. Click on "Advertising Careers" for information and Advertising professional interviews and more. Click on "Links" for an excellent list of advertising resources on the web.
Click "advanced search" to find information by topic
Advertising Research Foundation
Member organization for advertisers, agencies, media organizations, marketing research firms. The ARF publishes extensively including the Journal of Advertising Research.
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Most information is available to members only. Click on "Councils" to read summaries (and sometimes transcripts) of conferences, meetings and presentations on topics such as media measurement, advertising effectiveness, engagement, etc.).
American Association of Advertising Agencies
Member professional association for advertising agencies.
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Click on "Research" for summaries of reports produced by the 4A's. "News and Views" contains links to recent articles/stories about agencies, personnel and account changes and developments. Though most information is available to members only, report abstracts and summary information is publicly available.
Association of National Advertisers
Trade association for advertisers, i.e., companies that advertise.
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Most information is available to members only. Click "news" for information and recent articles discussing issues of importance to advertisers (such as branding, budgeting, selecting an agency, business to business advertising, etc.)

Baruch college | Newman Library

Advertising

4A's - Evolution of the Advertising Agency Business

Glossaries and Dictionaries

Advertising Overview - Introduction

Library Databases

KnowThis.com

Advertising Organizations